Most people who are starting out make the mistake of looking for a product first, and a market second.
To boost your chances of success, start with a market. The trick is to find a group of people who are searching for a solution to a problem, but not finding many results. The internet makes researching this easy.
Check out potential competitors online, so you can do it better.
Next, write copy that sells. If you can’t do this, then hire someone who can. It will be a worthy investment if every page of your website sells your product or service well enough to make your business stand out.
Design and build your website next, remember to keep it simple. You have fewer than five seconds to grab someone’s attention so make your navigation clean and simple. Make it easy to buy your product or service, no more than two clicks should be between Buy and Checkout.
Use search engines to drive targeted buyers to your site. Pay per click ads show up on search pages immediately and you can test different keywords as well as pricing and selling approaches.
Your reputation should precede you. Make sure you communicate your expertise and knowledge across your social channels, display customer testimonials, get other people to recommend your services on their website. Explore all cross promotional opportunities.
Email marketing is 100% measurable. It’s less expensive than online advertising and is targeting people who are already interested in your product or service.
One of the most important internet marketing strategies is to develop every customers lifetime value. At least 36% of people who have purchased from you once will buy from you again – if you follow up with them. Offer products or services that compliment their original purchase, offer loyalty schemes and discounts if they refer a friend.
Did you know that one year of online sales can be equal to five years of sales in a premises? With low to no overheads and the chance to reach your audience 24/7 what’s not to love about an online business?